Unilever brand Degree is launching a new campaign featuring several of their most visible endorsed athletes. For the first time in memory, Degree Men and Degree Women are attached in the same marketing campaign, one which focuses on the famous individuals outside of their chosen field.
The ad campaign is interesting in that it highlights athletes such as New York Knicks' forward Carmelo Anthony and US Women's Soccer Player Alex Morgan, but gives little mention to their successes on the court or the pitch. Instead, it features Anthony boxing and Morgan surfing. In doing so, Degree showcases the stars' efforts to stay fit and active outside of their paid jobs.
Degree's other commercials feature Oklahoma City Thunder Forward Kevin Durant cycling and US Olympian Lolo Jones bobsledding,
With the tag line of "Do:More", Degree challenges the public to push themselves further. The campaign aims to appeal to individuals who participate in the same activities as these superstar athletes. As exercise and healthy living receives increasing emphasis from educators, parents, and politicians, this ad pushes the public to "do more." With more and more people participating in endurance events and cross-training than ever before, the timing could not be better.
Unlike so many of the million dollar ad campaigns which laud the athletes as larger than life, Degree allows viewers to relate to their heroes. If one-name stars such as Carmelo and LoLo can trust Degree products in their own workouts, then the average New York Sports Club attendee can as well.
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